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OMAR REZEC et al., Plaintiffs and Respondents,
v.
SONY PICTURES ENTERTAINMENT, INC., Defendant and Appellant.
No. B160586
In the Court of Appeal of the State of California
Second Appellate District
Division One
(Los Angeles County Super. Ct. No. BC251923)
APPEAL from an order of the Superior Court of Los Angeles
County, Charles W. McCoy, Judge. Affirmed.
COUNSEL
O' Melveny & Myers, Robert M. Schwartz, Marvin S.
Putnam and Ruth M. Moore for Defendant and Appellant.
Blumental & Markham, Norman B. Blumenthal, David
R. Markham, Kyle R. Nordrehaug; Prongay & Borderud, Kevin
M. Prongay, Jon W. Borderud; Philip C. Cifarelli; Alan Himmelfarb;
and Henry A. Koransky for Plaintiffs and Respondents.
Filed January 27, 2004
Order filed February 26, 2004
ORDER MODIFYING OPINION AND
CERTIFYING OPINION FOR PUBLICATION
[NO CHANGE IN JUDGMENT]
THE COURT:
It is ordered that the opinion filed herein on January
27, 2004, be modified in the following particular:
On page 2 of the majority opinion, last sentence of
the second full paragraph, the word "Sony' s" is changed
to "the" so the sentence reads:
We conclude that this is not a SLAPP suit because, although
the films themselves enjoy full First Amendment protection, the
film advertisements do not.
There is no change in the judgment.
The opinion in the above-entitled matter filed on January
27, 2004, was not certified for publication in the Official Reports.
For good cause it now appears that the opinion should be published
in the Official Reports and it is so ordered.
SPENCER, P.J., MALLANO, J.
OPINION
In marketing its films, a motion picture studio advertised
films by falsely portraying a person as a film critic for a newspaper
and attributing to him laudatory reviews about the films. Certain
film viewers filed this lawsuit under the California Unfair Competition
Law (Bus. & Prof. Code, § 17200 et seq.), the False
Advertising Law (id., § 17500 et seq.) and the Consumers
Legal Remedies Act (Civ. Code, § 1750 et seq.) seeking injunctive
relief, restitution and disgorgement.
The studio filed a special motion to strike the complaint,
claiming it was a SLAPP suit (Civ. Code, § 425.16). The
trial court denied the motion and the studio has appealed. We
conclude that this is not a SLAPP suit because, although the
films themselves enjoy full First Amendment protection, Sony's
film advertisements do not.
I
BACKGROUND
Defendant Sony Pictures Entertainment, Inc. (Sony),
released four motion pictures in 2000 and 2001 entitled "Vertical
Limit," "The Animal," "A Knight's Tale,"
and "Hollow Man." Without the knowledge of senior management,
one of Sony's employees, who created advertisements for these
films, inserted quotations attributed to David Manning, who,
according to the ad, worked for the Ridgefield Press in Ridgefield,
Connecticut, as a film critic. But no one by that name worked
at the Ridgefield Press, and the quoted material had not appeared
in that newspaper.
An advertisement for the March 2001 release of "A
Knight's Tale" noted accurately that Roger Ebert and Richard
Roeper gave the film "Two Thumbs Up" and that Peter
Travers of Rolling Stone said, "Forget the hard-sell generic
blockbusters heading for the multiplexes. The Real Deal is coming
in under the radar." The advertisement noted falsely that
David Manning of the Ridgefield Press said, "Heath Ledger
is this year's Hottest New Star."
Similarly, a May 2001 advertisement for "The Animal"
included an accurate quotation from a Fox-TV reviewer that the
film was "[t]he comedy hit of the summer" and another
critic characterized it as "[u]proariously funny. A laugh
riot." It noted falsely that David Manning of the Ridgefield
Press said, "The producing team of Big Daddy has
delivered another winner."
An August 2000 advertisement for "Hollow Man"
quoted a genuine television critic as stating, "Grab your
jaw and hold on tight because it will drop when you see the special
effects in Hollow Man," as well as another genuine
critic's assessment that the "[s]pectacular visual effects
take the invisible man concept to a whole new level." The
advertisement noted falsely that David Manning of the Ridgefield
Press said, "One hell of a scary ride! The summer's best
special effects."
Sony's senior management learned of the false advertising
in May 2001 when Newsweek magazine discovered that David Manning
was not a reviewer for the Ridgefield Press. The Newsweek article
called upon Sony to "apologize and pull the ads." Sony
apologized and withdrew the advertisements, suspended the responsible
employee and his immediate supervisor, and adopted stringent
policies to prevent a recurrence of such conduct.
II
DISCUSSION
The threshold issue on appeal is whether this is a SLAPP
suit, arising out of free speech protected by the United States
Constitution (U.S. Const., 1st Amend.) and the California Constitution
(Cal. Const., art. I, § 2, subd. (a)).[FOOTNOTE 1] Code
of Civil Procedure section 425.16, subdivision (b), provides:
"A cause of action against a person arising from any act
of that person in furtherance of the person's right of petition
or free speech under the United States or California Constitution
in connection with a public issue shall be subject to a special
motion to strike, unless the court determines that the plaintiff
has established that there is a probability that the plaintiff
will prevail on the claim.
". . . In making its determination, the court shall
consider the pleadings, and the supporting and opposing affidavits
stating the facts upon which the liability or defense is based.
. . ." (Hereafter section 425.16.)
This statute extends to "(1) any written or oral
statement or writing made before a legislative, executive, or
judicial proceeding, or any other official proceeding authorized
by law; (2) any written or oral statement or writing made in
connection with an issue under consideration or review by a legislative,
executive, or judicial body, or any other official proceeding
authorized by law; (3) any written or oral statement or writing
made in a place open to the public or a public forum in connection
with an issue of public interest; (4) or any other conduct in
furtherance of the exercise of the constitutional right . . .
of free speech in connection with a public issue or an issue
of public interest." (§ 425.16, subd. (e).)
Section 425.16 is directed against suits known as "strategic
lawsuits against public participation," or SLAPP suits.
These are "' " civil lawsuits . . . aimed at preventing
citizens from exercising their political rights or punishing
those who have done so." [Citation.]' [Citation.]"
(Church of Scientology v. Wollersheim (1996) 42 Cal.App.4th
628, 645, disapproved on another point in Equilon Enterprises
v. Consumer Cause, Inc. (2002) 29 Cal.4th 53, 68, fn. 5.)
Such suits "are brought, not to vindicate a legal right,
but rather to interfere with the defendant's ability to pursue
his or her interests." (Church of Scientology v. Wollersheim,
supra, 42 Cal.App.4th at p. 645.) The aim is to force the
defendants to devote time, energy and money to combat the lawsuit
long enough for the plaintiff to accomplish his underlying objectives.
(Ibid.)
Section 425.16 "shall be construed broadly."
(Subd. (a).) The party making a special motion to strike must
make a prima facie showing that the plaintiff's cause of action
arises from the defendant's free speech or petition activity.
(Navellier v. Sletten (2002) 29 Cal.4th 82, 88; Church
of Scientology v. Wollersheim, supra, 42 Cal.App.4th at p.
646.) Once the defendant makes a prima facie showing, "the
burden shifts to the plaintiff to . . . ' make a prima facie
showing of facts which would, if proved at trial, support
a judgment in plaintiff's favor.' " (Church of Scientology,
supra, 42 Cal.App.4th at p. 646, italics added; accord, Navellier,
supra, 29 Cal.4th at p. 88.)
In making these determinations, the trial court considers
the pleadings and the supporting and opposing affidavits setting
forth the facts upon which liability or defense is predicated.
(§ 425.16, subd. (b)(2); Church of Scientology v. Wollersheim,
supra, 42 Cal.App.4th at p. 646.) On appeal, we review the
trial court's determinations de novo. (Lam v. Ngo (2001)
91 Cal.App.4th 832, 845.)
California's consumer protection laws, like the Unfair
Competition Law, govern only commercial speech. (See Kasky
v. Nike, Inc., supra, 27 Cal.4th at pp. 953-956, 962, 969-970;
Keimer v. Buena Vista Books, Inc. (1999) 75 Cal.App.4th
1220, 1230-1231; O' Connor v. Superior Court (1986) 177
Cal.App.3d 1013, 1018-1020.) Noncommercial speech is beyond their
reach. (Ibid.)
For purposes of the anti-SLAPP statute, if Sony's film
advertisements constitute commercial speech, the statute does
not apply because the ads did not "further[] . . . [Sony'
s] right of petition or free speech [arising] under the United
States or California Constitution in connection with a public
issue." (§ 425.16, subd. (b)(1); see Nagel v. Twin
Laboratories, Inc. (2003) 109 Cal.App.4th 39, 46-51.) The
trial court found that the ads were commercial speech. We agree.
When a communication takes the form of an advertisement,
refers to a specific product, and the communicator has an economic
motivation in publishing the advertisement, there is "strong
support" for the conclusion that the advertisement is commercial
speech. (Bolger v. Youngs Drug Products Corp. (1983) 463
U.S. 60, 66-67.) This is true even though the communication also
discusses important public issues. (Id. at pp. 67-68.)
"[A]dvertising which ' links a product to a current public
debate' is not thereby entitled to the constitutional protection
afforded noncommercial speech. . . . Advertisers should not be
permitted to immunize false or misleading product information
from government regulation simply by including references to
public issues." (Id. at p. 68.)
As our Supreme Court has explained: "[W]hen a court
must decide whether particular speech may be subjected to laws
aimed at preventing false advertising or other forms of commercial
deception, categorizing a particular statement as commercial
or noncommercial speech requires consideration of three elements:
the speaker, the intended audience, and the content of the message.
"In typical commercial speech cases, the speaker
is likely to be someone engaged in commerce - that is, generally,
the production, distribution, or sale of goods or services -
or someone acting on behalf of a person so engaged, and the intended
audience is likely to be actual or potential buyers or customers
of the speaker's goods or services, or persons acting for actual
or potential buyers or customers, or persons (such as reporters
or reviewers) likely to repeat the message to or otherwise influence
actual or potential buyers or customers. . . .
"[I]n deciding whether speech is commercial, two
relevant considerations are advertising format and economic motivation.
. . . These considerations imply that commercial speech generally
or typically is directed to an audience of persons who may be
influenced by that speech to engage in a commercial transaction
with the speaker or the person on whose behalf the speaker is
acting. Speech in advertising format typically, although not
invariably, is speech about a product or service by a person
who is offering that product or service at a price, directed
to persons who may want, and be willing to pay for, that product
or service. . . . Economic motivation likewise implies that the
speech is intended to lead to commercial transactions, which
in turn assumes that the speaker and the target audience are
persons who will engage in those transactions, or their agents
or intermediaries.
"Finally, the factual content of the message should
be commercial in character. In the context of regulation of false
or misleading advertising, this typically means that the speech
consists of representations of fact about the business operations,
products, or services of the speaker (or the individual or company
that the speaker represents), made for the purpose of promoting
sales of, or other commercial transactions in, the speaker's
products or services." (Kasky v. Nike, Inc., supra,
27 Cal.4th at pp. 960-961, italics omitted.) In short, commercial
speech is "speech that does ' no more than propose a commercial
transaction' . . . ." (Gerawan Farming, Inc. v. Lyons
(2000) 24 Cal.4th 468, 486; accord, Kasky v. Nike, Inc., supra,
27 Cal.4th at p. 974 (dis. opn. of Chin, J.).)
Here, the first element in determining the type of speech
- a commercial speaker - is satisfied because Sony is engaged
in the business of marketing films. The second element - an intended
commercial audience - is met because Sony's advertisements reach
potential moviegoers who may be influenced by the ads to pay
the price of admission to see its films. And the factual content
of the advertisements is commercial because Sony represented
to the public that someone named David Manning had commented
favorably on its films when, in fact, no one by that name worked
at the Ridgefield Press, and the ascribed reviews never appeared
in that newspaper. Sony's ads therefore proposed a commercial
transaction, nothing more.
Sony counters that "a different conclusion may
be appropriate in a case where the [communication] advertises
an activity itself protected by the First Amendment." (Bolger
v. Youngs Drug Products Corp., supra, 463 U.S. at p. 67,
fn. 14.) "The critical question is whether the promotional
material relates to a speech product that is itself protected.
' The mere fact that the statements appear in advertisements
does not compel the conclusion that the statements are commercial.'
[Citation.] ' Defendants' economic motivation . . . is not enough
to turn the statements into commercial speech.' [Citation.]"
(Lane v. Random House, Inc. (D.D.C. 1995) 985 F.Supp.
141, 152.)
The films reviewed in Sony's advertisements constitute
noncommercial speech under the First Amendment notwithstanding
any economic motivation in making them. (See Joseph Burstyn,
Inc. v. Wilson (1952) 343 U.S. 495, 501-502; Guglielmi
v. Spelling-Goldberg Productions (1979) 25 Cal.3d 860, 865-869
(conc. opn. of Bird, C.J.) (Guglielmi);[FOOTNOTE 2] Polydoros
v. Twentieth Century Fox Film Corp. (1997) 67 Cal.App.4th
318, 323-324.) Sony argues that, because the films themselves
are noncommercial speech, so are the advertisements. Under Sony's
absolutist approach, every film advertisement, no matter how
false, would be outside the scope of consumer protection laws.
We reject that position.
By way of example, "[i]n Guglielmi[, supra,
25 Cal.3d 860], and Page v. Something Weird Video (C.D.Cal.
1996) 960 F.Supp. 1438 . . . , the courts held that promotional
use of celebrities' true likenesses on a video and a made for
television movie were not actionable because the use was incidental
to the publication of the constitutionally protected materials.
Although not asked to resolve the issue, both courts commented
on the importance of distinguishing between truthful and false
promotions, with constitutional protection inuring to the former,
but not to the latter." (Keimer v. Buena Vista Books,
Inc., supra, 75 Cal.App.4th at p. 1232, italics omitted.)
Had the advertisements here been "merely ... adjunct[s]
to the exhibition of the film[s]" (Guglielmi, supra,
25 Cal.3d at p. 872), such as by using photographs of actors
in the films, Sony would have a point because, just as the films
are noncommercial speech, so is an advertisement reflecting their
content. (See Guglielmi, supra, 25 Cal.3d at pp. 872-873;
Polydoros v. Twentieth Century Fox Film Corp., supra,
67 Cal.App.4th at p. 325.)
But in this case, the advertisements did not reflect
any character or portion of the films. Rather, they contained
a fictitious critic's favorable opinion of the films. As such,
the advertisements constitute commercial speech and are subject
to regulation under consumer protection laws. (See Keimer
v. Buena Vista Books, Inc., supra, 75 Cal.App.4th at pp.
1230-1233.)
By the same token, we reject Sony's argument that, because
the public is interested in films, the advertisements are necessarily
"an issue of public interest" within the meaning of
the anti-SLAPP statute. (See Consumer Justice Center v. Trimedica
International, Inc. (2003) 107 Cal.App.4th 595, 600-602.)
Nor do Sony's advertisements constitute noncommercial speech
on the theory that they were widely disseminated. (See ibid.)
Such a rule would simply encourage the widest possible publication
of false advertisements and reward the most notorious of false
advertisers.
Sony's case authority does not suggest otherwise. In
Lane v. Random House, Inc., supra, 985 F.Supp. 141, the
plaintiff filed suit for defamation based on information about
him that appeared in an advertisement for a book. The court granted
summary judgment in favor of the advertiser because "it
is essential to identify and protect ' advertising which summarizes
an argument or opinion contained in the book.' " (Id.
at p. 152; see also Keimer v. Buena Vista Books, Inc., supra,
75 Cal.App.4th at p. 1232 [distinguishing Lane].)
In Page v. Something Weird Video, supra, 960
F.Supp. 1438, a manufacturer and distributor of video cassettes
used drawings of the plaintiff to advertise a movie in which
she starred. The plaintiff claimed that the ad misappropriated
her likeness. The court disagreed, noting that "[p]laintiff
does not argue that the drawings depict anything other than what
the viewers can expect to see in the films." (Id. at
p. 1444; see also Keimer v. Buena Vista Books, Inc., supra,
75 Cal.App.4th at p. 1232 [distinguishing Page].)
And in Seale v. Gramercy Pictures (E.D.Pa. 1996)
949 F.Supp. 331, which concerned a film about Bobby Seale's participation
in the Black Panthers, the court rejected Seale's common law
cause of action for infringement of the right of publicity, stating:
"[U]se of a person's name and likeness to advertise
a novel, play, or motion picture concerning that individual is
not actionable as an infringement of the right of publicity.
. . .
". . . ' The flaw in plaintiff's position is that
a public figure has no exclusive rights to his or her own life
story, and others need no consent or permission of the subject
to write a biography of a celebrity.'
"Moreover, in addressing right of publicity
claims, courts have been mindful that the First Amendment
provides greater protection to works of artistic expression such
as movies, plays, books, and songs, than it provides to pure
' commercial' speech." (Seale v. Gramercy Pictures, supra,
949 F.Supp. at pp. 336-337, italics added.) None of these cases
supports Sony's position.
In Keimer v. Buena Vista Books, Inc., supra,
75 Cal.App.4th 1220, the advertiser made an argument similar
to Sony' s, and the court found it wanting, stating:
"We turn to the crux of [the advertiser' s] argument,
which is that if a book's content is noncommercial and entitled
to First Amendment protection, then material taken from that
content and used in advertising is also entitled to full First
Amendment protection. We do not dwell at length on the argument,
because a review of [the advertiser' s] authorities reveals that
each is materially distinguishable from the matter before us
. . . . [Some] involved the infringement on rights which are
less zealously protected than the right of consumers to be free
from false advertising[, such as the right of publicity]."
(Id. at p. 1231, italics added.)
Finally, as a practical matter, Sony's position would
shield all sorts of mischief. For example, a film could be advertised
as having garnered "Three Golden Globe Nominations"
when it had received none. An advertiser of a biography could
use the word "autobiographical" even though the subject
of the work had nothing to do with its creation and had renounced
it from the beginning. And a newspaper or magazine could promote
itself to customers who run ads by grossly inflating its circulation
numbers.
Because we have concluded that Sony did not make a prima
facie showing that the advertisements arose from protected First
Amendment rights, we do not decide whether plaintiffs made a
sufficient showing as to the merits of their claims. (See §
425.16, subd. (b)(1).) We therefore do not determine whether
plaintiffs have stated a viable cause of action under any of
the statutes on which this action is based.
III
DISPOSITION
The order denying defendant's special motion to strike
is affirmed. The parties are to bear their own costs.
MALLANO, J.
I concur: SPENCER, P.J.
ORTEGA, J., Dissenting.
This is the most frivolous case with which I have ever
had to deal. Imagine the great contribution this case will make
to our quality of life and to justice in America. Why, it may
eventually protect us all from war, pestilence, famine and death.
A new day will dawn from which time no one will ever again be
fooled by a promotion touting a movie as the greatest artistic
accomplishment of the ages. From that day on, all persons will
be able to absolutely rely on the truth and accuracy of movie
ads. No longer will people be seen lurching like mindless zombies
toward the movie theater, compelled by a puff piece. What a noble
and overwhelming undertaking. The only losers will be those poor
souls who do not go to the movies. But, such is life. Someone
always gets left behind.
While the vast majority of actions taken by lawyers
contribute to the public good, counsel here are providing nothing
even approaching rectification of a legitimate wrong. I cannot
see breathing life into this farce. We should be occupying ourselves
with resolving legitimate disputes instead of laughable cases
designed not to gain anything for the plaintiffs, but rather
to generate fees for the only true beneficiaries of this disgrace,
the attorneys. That said, it now becomes necessary to discuss
the merits of the SLAPP motion, which should have been granted
and upheld on appeal.
The anti-SLAPP statute was intended "to provide
a mechanism for the early termination of claims that are
improperly aimed at the exercise of free speech or the right
of petition. (See Paul for Council v. Hanyecz[ (2001)]
85 Cal.App.4th [1356,] 1364, 102 Cal.Rptr.2d 864] [' the anti-SLAPP
legislation found in section 425.16 provides an efficient means
of dispatching, early on in a lawsuit, a plaintiff's meritless
claims' ].)" (Lam v. Ngo (2001) 91 Cal.App.4th 832,
841.)
"The basic two-prong framework for analyzing an
anti-SLAPP suit motion is well established. First prong: Has
the defendant shown that the causes of action he or she is attacking
arise from acts in furtherance of the right of free speech or
petition? [Citation.]" (Lam v. Ngo, supra, 91 Cal.App.4th
at p. 845.) "The second prong focuses on the ' probability'
that the plaintiff will prevail on the claim [citation], which
case law has refined into an inquiry as to whether the plaintiff
has made a ' prima facie showing of facts' that, if proved at
trial, would support a judgment in the plaintiff's favor. [Citation.]
Thus an important substantive aspect of the law is that, once
it has been shown a cause of action is based on the defendant's
exercise of free speech or petition, it is the plaintiff who
has the burden of making a prima facie case of prevailing."
(Ibid.)
In my view, defendant has prevailed under both prongs,
and the anti-SLAPP suit motion should have been granted.
The Movie Advertisements Are Protected Speech
It is undisputed that movies such as "Vertical
Limit, "The Animal," "A Knight's Tale," and
"Hollow Man" are works of fiction and, as such, are
a form of constitutionally protected speech.[FOOTNOTE 1] It is
also undisputed that movies are of significant public interest.
"It cannot be doubted that motion pictures are a significant
medium for the communication of ideas. They may affect public
attitudes and behavior in a variety of ways, ranging from direct
espousal of a political or social doctrine to the subtle shaping
of thought which characterizes all artistic expression. The importance
of motion pictures as an organ of public opinion is not lessened
by the fact that they are designed to entertain as well as to
inform." (Joseph Burstyn, Inc. v. Wilson (1952) 343
U.S. 495, 501, fn. omitted.) The fact that movies are made for
private profit does not diminish the fact movies are "a
form of expression whose liberty is safeguarded by the First
Amendment." (Id. at pp. 501-502, fn. omitted.)
Considering the disputed David Manning movie reviews/advertisements
purely for their substance or content -- that Heath Ledger
was the "Hottest New Star," that "The Animal"
was "another winner," that "Hollow Man" was
"a scary ride" with the "summer's best special
effects" -- reasonable minds must agree the substance
of the advertisements was neither false, misleading, nor likely
to deceive the reasonable consumer. The substance or content
of the David Manning advertisements, consisting of either opinion
or "' rhetorical hyperbole [which] cannot be proven true
or false[,]' was not actionable. [Citation.]" (Keimer
v. Buena Vista Books, Inc. (1999) 75 Cal.App.4th 1220, 1232.)
"[A]dvertising statements which were true, or were
opinion or ' rhetorical hyperbole' and thus were not verifiably
false or misleading," are not actionable under the Unfair
Trade Practices Act. (Keimer v. Buena Vista Books, Inc., supra,
75 Cal.App.4th at p. 1231.) "' " [R]hetorical hyperbole"
' [citation] or ' loose, figurative, or hyperbolic language'
which would ' negate the impression that the writer was seriously
maintaining' a proposition that was ' sufficiently factual to
be susceptible of being proved true or false' is protected. [Citation.]"
(Lam v. Ngo, supra, 91 Cal.App.4th at p. 849.)
The David Manning advertisements were undeniably false,
but only in one regard - there was false attribution in that
David Manning is not a film critic for The Ridgefield
Press. The majority assumes that because the attribution was
false, that is the end of the discussion. There is, however,
much more to be considered.
Quotations are used to convey what the speaker said.
"More accurately, the quotation allows the subject to speak
for himself." (Masson v New Yorker Magazine, Inc. (1991)
501 U.S. 496, 519.) While the misuse of quotations generally
"diminish[es] to a great degree the trustworthiness of the
printed word and eliminate[s] the real meaning of quotations"
(id. at p. 520), it cannot be overemphasized that here,
the content of the David Manning quotations, consisting
entirely of either opinion or rhetorical hyperbole, was neither
verifiably false nor potentially misleading to rational consumers.
In the context of consumer protection laws and their
goal of protecting the public from potentially misleading advertising,
the fact that David Manning is not a film critic for The
Ridgefield Press is of so little significance as to have no effect,
as a matter of law, upon a reasonable consumer. (See People
v. Cole (2003) 113 Cal.App.4th 955, 979-982.) David Manning
is an unknown, perhaps even fictitious, person, with no public
following in the movie world or any other realm, to my knowledge.
This is not a case where the defendant has falsely attributed
favorable reviews to a recognized film critic whose opinion might
carry weight with some movie viewers.
In this unique situation, where the substance of the
quotations is neither misleading nor actionable, the misattribution
of the quotations, while false, was not materially deceptive
to the reasonable consumer. Accordingly, despite the misattribution,
the advertisements may not be considered materially false or
potentially misleading, because the misattribution could not
possibly have had a material effect on the mind of the reader.
(Cf. Morningstar, Inc. v. Superior Court (1994) 23 Cal.App.4th
676, 687 ["Even assuming it does, unless Pilgrim's premise
is the rankings are false, we do not see how attributing the
rankings to Lipper would change the effect of the article on
its readers. ' [T]he statement is not considered false unless
it "would have a different effect on the mind of the reader
from that which the pleaded truth would have produced."
[R. Sack, Libel, Slander, and Related Problems 138 (1980) . .
. .]' [Masson v. New Yorker Magazine, Inc., supra, 501 U.S.
at p. 517 . . . .]" ].)
None of the cases cited by the majority are on point;
all are distinguishable. In particular, Keimer v. Buena Vista
Books, Inc., supra, 75 Cal.App.4th 1220, is distinguishable
because it involved advertisements containing verifiably false
statements of fact, and not the sort of opinion or rhetorical
hyperbole involved in this case. Because this case involves only
statements of opinion and rhetorical hyperbole that are not actionable,
there is no danger that granting the special motion to strike
would permit false advertisements containing verifiably false
statements of fact.
Plaintiff Has No Probability of Success
As stated above, no reasonable consumer could possibly
be misled by the false attribution of the non-actionable quotations
to David Manning for The Ridgefield Press. Contrary to the majority
opinion's implication, moviegoers are not such morons. Plaintiff
has no probability of succeeding on the merits. (See People
v. Cole, supra, 113 Cal.App.4th at pp. 979-982; Lam v.
Ngo, supra, 91 Cal.App.4th at pp. 848-849.)
Accordingly, I would reverse the order and direct the
trial court to grant the special motion to strike.
ORTEGA, J.
::::::::::::::::::::::::::::: FOOTNOTE(S):::::::::::::::::::::::::::::
FN1. We apply the same analysis under both Constitutions.
(See Kasky v. Nike, Inc. (2002) 27 Cal.4th 939, 959, 969,
cert. granted (2003) 537 U.S. 1099, cert. dism. as improvidently
granted (2003) 123 S.Ct. 2554; see also Golden Gateway Center
v. Golden Gateway Tenants Assn. (2001) 26 Cal.4th 1013, 1022-1033.)
For convenience, we use the term "First Amendment"
to refer to the free speech guarantees contained in both the
federal and state Constitutions.
FN2. The Chief Justice's opinion in Guglielmi,
although designated a concurring opinion, commanded the support
of three other justices, giving it the weight of a majority opinion.
(See Comedy III Productions, Inc. v. Gary Saderup, Inc.
(2001) 25 Cal.4th 387, 396, fn. 7.) All further references to
Guglielmi are to the Chief Justice's opinion.
FN1. "It is clear that works of fiction are constitutionally
protected in the same manner as political treatises and topical
news stories. Using fiction as a vehicle, commentaries on our
values, habits, customs, laws, prejudices, justice, heritage
and future are frequently expressed. What may be difficult to
communicate or understand when factually reported may be poignant
and powerful if offered in satire, science fiction or parable.
Indeed, Dickens and Dostoevski may well have written more trenchant
and comprehensive commentaries on their times than any factual
recitation could ever yield. Such authors are no less entitled
to express their views than the town crier with the daily news
or the philosopher with his discourse on the nature of justice.
Even the author who creates distracting tales for amusement is
entitled to constitutional protection. [Citations.]" (Guglielmi
v. Spelling-Goldberg Productions (1979) 25 Cal.3d 860,
867-868, fn. omitted.)
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